Manufacturer of luxury containers for saffron, dried fruits and other souvenirs

Tak Crystal brand online service coordinates:

With the aim of promoting its business in the online platform, Tak Crystal Company needed a comprehensive website, in addition to introducing products, it would be possible to order and sell them through its online store portal. At the same time, by designing and setting up brand social networks and producing content, we made awareness to the brand audience and increased the scope of its customers.

A: Brand website design:

1.Designing the appropriate structure of the company’s website to facilitate the user

2.Graphic design of the website according to the standards of the brand’s visual identity

3.Producing professional content to introduce basic products

4.SEO promotion of the company’s website in search engines

5.Adding English and Arabic languages (to serve the company’s overseas customers)

6.Website support and updating

7.Adding an online store to the website

Tak crystal faced a big problem on its website: a wide and diverse range of products with different designs and sizes that might confuse website users and its customers. Therefore, we tried to make it easy for the audience to access the desired product by organizing and structuring the website.

Based on this, first the general product categories were defined and a special section was created for each category on the website. Then, by designing a separate clustering algorithm, each product was categorized according to its diversity and variety (for example, the size of the opening, the height of the body, and the design on it).

Although this issue has some complications, it allows the user to easily access the desired product. For example, after entering the page of metal packaging, the user can see the product in different sizes and different designs with the variables embedded in the same page. And with one click, he sees his desired design on the packaging. Even the possibility of traveling has its own design on single crystal dishes.

Responsive website design:

The graphic design of the website was done in accordance with the visual identity standards of Tak Crystal brand (color theme, fonts and formatting) and according to the use of different tools (such as computers, laptops, tablets and smartphones) by the audience to refer to the online portal. The company’s website was designed in a responsive manner.

Support and content production based on SEO:

The main factor for the ranking of websites in the Google search engine is useful and useful content.

By identifying the audience of the brand’s website, and their purpose of visiting the website, as well as analyzing data, finding search keywords, the content production team creates content to meet the needs of the audience and publish it in a specific order. This function improves the position of the website in search engines and its ranking.

Tak Crystal online store design:

One of the goals of the collection was the possibility of ordering and selling products online. Therefore, based on the previous categories, by defining the separating filters for the products, the audience search was facilitated and the possibility of ordering unlimited products was provided online.

Graphic design and content production of Instagram page:

Considering the strong presence of social networks in today’s life and the use of them by a wide range of society, as well as the abundant capabilities of these networks, it is a suitable platform for introduction and branding.

The most used social network in Iranian society is Instagram. Therefore, according to its potential, a suitable strategy for the brand was developed first, the content production team develops exclusive content for posts and stories based on the adopted strategy.

In the final stage, posts and stories are designed based on the brand’s visual identity. The uploading of content (posts and stories) is modified and changed according to the behavior of Instagram page contacts in order to get the best possible feedback from this media for Tak crystal brand.

Instagram is a very important platform for introducing brands and commercial products. Due to the fact that the market of buying and selling goods and products has moved towards digitalization, the importance of this social network has increased.